RafflIQ -Rsquare Technologies
RafflIQ is a modern raffle management platform designed for clarity, control and smart campaign oversight.
Rsquare Technologies partnered with MORO Agency to support ongoing brand and product initiatives, including social media content, BI dashboard design and sales enablement assets. As part of this collaboration, MORO Agency led the branding and launch materials for Rsquare’s new product, a raffle management platform designed for enterprise and regional markets.
Launching RafflIQ
The engagement centered on the creation of Rsquare’s new product, RafflIQ, a raffle management software built for transparency, oversight and operational efficiency. MORO Agency led the product naming and brand development, creating an identity designed to resonate with the Middle Eastern market while maintaining global appeal.
The name RafflIQ was intentionally crafted for ease of pronunciation and memorability. The “Q” in the logo was designed to resemble a magnifying glass, symbolizing insight, verification and intelligent decision making at the core of the platform.
Long term brand support
Beyond RafflIQ, ongoing support included the design of social media content, additional pitch decks and BI dashboards to support internal reporting and client facing insights. This work established a scalable visual and messaging system that supports both individual product launches and the broader RSquare brand ecosystem.
Brand Kit Development
Brand & Business Strategy
Naming
Digital & Print Marketing
BI Dashboards
Pitch Deck Design
Product-Led Brand Design & Sales Systems
A distinct visual identity was developed for RafflIQ, including logo design, brand colors, and a dedicated typography system. Red and white were chosen to convey clarity, focus, and momentum, while dark azure navy blue maintained alignment with RSquare’s established brand equity. The result is a product identity that feels confident, modern, and enterprise ready, while remaining clearly connected to the parent brand.
To support RafflIQ’s market introduction, a comprehensive pitch deck was created to communicate the product’s value, functionality, and positioning. Designed for sales conversations, enterprise presentations, and client demonstrations, the deck was complemented by a foundational RSquare brand kit that defined core colors, typography, and visual standards, ensuring consistency across future products, decks, and marketing materials.
