NexCura Powered By GenAI Healthcare
NexCura is an AI driven wellness and risk assessment platform designed to help individuals take a more informed and proactive role in their health.
Built on clinically validated research, NexCura combines biometric data from the NxRing with biomarkers such as blood reports to deliver personalized, organ specific insights across nutrition, mental health and overall wellness.
MORO Agency partnered with NexCura to shape a brand and product experience that reflects both its scientific foundation and its human impact. From positioning and product naming to visual identity, UI UX and launch experiences, MORO Agency developed a cohesive system that brings NexCura’s technology to life across digital, physical and live environments.
Designed for product clarity
MORO Agency approached NexCura with a clear intent: to design a product experience that makes users feel in control of their health, supported by data and guided with care. As a predictive wellness and risk assessment platform, every interaction was intentionally crafted to feel calming, informative and reassuring rather than alarming.
This philosophy informed both the product experience and the brand narrative, resulting in the guiding line Predict. Prevent. Protect. A statement designed to reinforce confidence, continuity and long term wellbeing, positioning NexCura as a proactive partner in everyday health decisions.
The visual identity was designed to balance trust, science and approachability. A midnight navy blue foundation anchors the brand in credibility and technological confidence, while soft purple accents introduce a clinical influence in a way that feels calm, modern and human. The palette was intentionally subtle and gender neutral, supporting a premium wellness tech presence without feeling intimidating.
Typography and language were crafted with accessibility in mind. MORO Agency selected Outfit Light for its clarity, warmth and readability across age groups, ensuring the product feels easy to navigate for caregivers, older users and everyday consumers. Throughout the platform, language was designed to simplify complex health insights, allowing users to quickly understand information without feeling overwhelmed.
Simplicity through thoughtful UX
NexCura’s UX was designed around clarity and ease of navigation. With a robust feature set, MORO Agency focused on intuitive categorization and hierarchy to ensure users could quickly understand and engage with the platform.
Primary navigation and icons were placed along the bottom of the interface to create a familiar, effortless flow, while maintaining a clean and modern aesthetic. Key caregiver focused insights, including overall health scores and current biometrics, were intentionally prioritized on the home screen to surface what matters most at first glance.
Every interaction was designed to reinforce positive feedback loops, helping users understand how daily choices impact long term health and encouraging continued engagement.
Digital & Print Marketing
UI/UX Mobile App
Website Design
Video Editing
Brand Strategy
Brand Representation
Sales Engagements
Visualizing NexCura
MORO Agency designed NexCura’s website and led the creative direction for brand photography, product visuals and video content to ensure a cohesive presence across all marketing channels. From photoshoots to product teasers and video editing, every asset was crafted to reflect NexCura’s wellness focused, technology driven identity. These materials were designed to work seamlessly across digital platforms, presentations and launch moments, creating a consistent and polished brand experience.
Launching NexCura on stage
MORO Agency planned and executed NexCura’s full scale product launch as a live brand experience. From event flow and screen sequencing to slide design and on stage visuals, every element was designed to reinforce NexCura’s story in a clear and compelling way.
MORO Agency developed the launch narrative, edited the corporate video, refined the script and directed the overall tone and pacing of the event. The launch was designed as an immersive introduction to the platform, translating NexCura’s technology into an experience that felt confident, informative and human.
MORO Agency also served as emcee for the event, guiding the audience through the launch and ensuring the brand’s voice was represented consistently from screen to stage.
