Insights
Notes on the work
- 01 Why brand strategy has to come before design, with receipts Strategy first is the most repeated and least practised idea in this industry. Here is what it produces in concrete terms, and what happens on the sales call when you skip it.
- 02 Hiring a marketing agency in Atlanta, a buyer's guide Atlanta has more agencies per capita than most American cities and very little published guidance on choosing between them. This is what the market actually looks like from the inside.
- 03 Why your website is not converting, in order of likelihood Almost nobody has a button problem. Ranked honestly, the reasons a site fails to convert are mostly upstream of the design, and the ones people fix first are near the bottom of the list.
- 04 Rebrand or refresh: how to tell which one you need A refresh fixes how you look. A rebrand fixes what you mean. Choosing the wrong one costs you either equity you had built or a year spent decorating the wrong idea.
- 05 What branding actually costs, and what moves the number The honest answer is that branding costs between a few thousand and a few hundred thousand, and the spread is not arbitrary. Here is exactly what moves it.
- 06 How to choose a branding agency without guessing Almost every agency shows you beautiful work. Almost none of them show you the thinking that produced it. Here is how to tell the difference before the invoice arrives.